Chiropractic Blog

10 Reasons Chiropractic Marketing Fails

Posted by Bill Esteb on Mar 16th 2021

Many of the challenges facing chiropractors can be traced back to ineffective practice marketing. And no wonder. For various reasons, most chiropractic colleges ignore teaching this practical skill … read more

Monday Morning Motivation | Letting Patients...

Posted by Bill Esteb on Mar 6th 2021

"So, I just let patients do whatever they want?" Frequently in my telephone consultations a chiropractor will use the word "let" in this context. As in "to permit to enter, pass or le … read more

Monday Morning Motivation | Right and Wrong

Posted by Bill Esteb on Feb 27th 2021

An Air Force pilot whom I once heard speak observed, "If you're not having fun, you're probably doing it wrong." Many have a "thing" about being right or wrong. Especially when it comes to pra … read more

What to Know Before Becoming a Chiropractor

Posted by Bill Esteb on Feb 24th 2021

At one time or another over the last 40 years I've been asked to speak at 21 different chiropractic colleges around the world. That may come to an end with the revelations below, but no matter. You … read more