Chiropractic Blog

Many of the challenges facing chiropractors can be traced back to ineffective practice marketing. And no wonder. For various reasons, most chiropractic colleges ignore teaching this practical skill … read more

It's easy to forget the mindset of new patients who have been steeped in the medical model their entire life. Yet, it's the lens they look through as they size you up on your website, enter your … read more

"So, I just let patients do whatever they want?" Frequently in my telephone consultations a chiropractor will use the word "let" in this context. As in "to permit to enter, pass or le … read more

An Air Force pilot whom I once heard speak observed, "If you're not having fun, you're probably doing it wrong." Many have a "thing" about being right or wrong. Especially when it comes to pra … read more

At one time or another over the last 40 years I've been asked to speak at 21 different chiropractic colleges around the world. That may come to an end with the revelations below, but no matter. You … read more