Chiropractic Blog

There may be things we like to complain about or tolerations we put up with, but by and large we like things as they are. Dig deep and these irritations or annoyances produce some type of seco … read more

If someone were to document your day-to-day activities, there would be significant similarities. Most of what we do is habituated. This is especially true when it comes to interacting with patients … read more

Are you emotionally invested in the decision patients make as you report your findings and make care recommendations? Crossing this boundary can be dicey. That's when reporting veers into salesm … read more

Virtually every new patient checks out your website before committing to care. Does yours provide the emotional reassurances prospective new patients crave? Like all intangible services, prospects … read more

Dear Bill, All of us in the practice have chosen not to receive the COVID vaccination. But patients are waiting to return after we get inoculated. What are your thoughts about the best way to … read more