Chiropractic Blog

Since many patients aren't naturally curious about health to ask questions, you might be inclined to use their silence as an opportunity to pontificate about some aspect of chiropractic. Maybe … read more

What if agreement wasn't the goal? It's tempting to think that your job is to convince or persuade patients to embrace a chiropractic worldview. Yet, imagining that there's something you cou … read more

"I like to talk." Which is why you attract those who like to listen. "I like to tell patients what to do." Which is why you attract those who like taking direction. "I like to be the hero." … read more

"If I ignore it, maybe it'll go away." It's a common thought process many patients experience, before eventually making a call to your practice. Chiropractors use this technique too. Whether … read more

As I was journaling today it occurred to me that I've probably made a significant tactical error in some of my recent speaking engagements and blog posts. I've assumed that most chiropractors … read more