Chiropractic Blog
Monday Morning Motivation | Your Comfort Zone
Posted by Bill Esteb on Apr 10th 2021
There may be things we like to complain about or tolerations we put up with, but by and large we like things as they are.
Dig deep and these irritations or annoyances produce some type of seco
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Monday Morning Motivation | 10 Barriers to Practice Growth
Posted by Bill Esteb on Apr 3rd 2021
If someone were to document your day-to-day activities, there would be significant similarities. Most of what we do is habituated. This is especially true when it comes to interacting with patients
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Monday Morning Motivation | When Reporting Becomes Sales
Posted by Bill Esteb on Mar 27th 2021
Are you emotionally invested in the decision patients make as you report your findings and make care recommendations? Crossing this boundary can be dicey. That's when reporting veers into salesm
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Monday Morning Motivation | Relying on Surrogates
Posted by Bill Esteb on Mar 20th 2021
Virtually every new patient checks out your website before committing to care. Does yours provide the emotional reassurances prospective new patients crave? Like all intangible services, prospects
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Dear Bill | Patients Waiting to Return After Inoculation
Posted by Bill Esteb on Mar 17th 2021
Dear Bill,
All of us in the practice have chosen not to receive the COVID vaccination. But patients are waiting to return after we get inoculated. What are your thoughts about the best way to
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