10 Point Test
Do Your Chiropractic Brochures Measure Up?
Chiropractic brochures are essential for patient education and supporting patient referrals. How well do your current brochures measure up to Patient Media brochures?
Take this 10-point test:
1. Design. In a split second patients size up the look and feel of your brochures. Are they enticing? Does it represent you and chiropractic in a positive light? Do they draw patients to take them from your brochure rack? If you don't use many brochures, this could be the reason.
2. Graphics. Many brochures are merely a sea of gray type. But it's pictures that resonate with today's visual culture. Patient Media brochures feature concise, get-to-the-point text. The key points are communicated in the short photo captions.
3. Print quality. This is where other patient education companies cut corners to increase profits. Cheaper paper. Smaller printing presses. Does the paper feel good to the touch? Are the colors bright and vibrant?
4. Readability. Your brochures are for patients, not other chiropractors. Patient Media brochures are written at the 8th grade reading level, like the most popular consumer magazines. Writing that is crisp and clear.
5. Typography. Research shows that a serif typeface is easier to read than the more modern sans serif font. San serif type should be reserved for short headlines and subheads.
6. Length. It's tempting to write too much. Patient Media brochures are less than 500 words and take most people about a minute to read. Even better, most patients can get the key points by merely scanning the pictures and reading the photo captions.
7. Font size. Most chiropractic brochures are printed using type that is an eye-straining 10-point. We use a larger 11-point font so it's easier for today's aging baby boomers to read.
8. Folding. Like a book, stitched brochures flow easily with each page turn. But other chiropractic brochures create ambiguity. This common fold configuration is confusing. After reading panel 1, should you read panel 2 or panel 5? Patient Media brochures avoid this with our unique double fold.
9. Philosophy. Other chiropractic brochures, especially those created by chiropractors, inject their point of view in subtle ways. Patient Media brochures take a neutral approach. Create by patients—for patients.
10. Citations. Are your current brochures based on a single study? Do they reflect the most contemporary thinking of researchers? With every claim referenced with current citations, Patient Media brochures advance longstanding chiropractic principles.
Do your current brochures pass? If not, it's time to upgrade to the chiropractic patient brochures created by Patient Media.