Striking a Nerve


Like the title suggests, this collection of patient observations will either get your blood boiling, or make you more resourceful when attempting to motivate today's patients! Mr. Esteb cuts to the quick and performs some necessary surgery on the chiropractic sacred cows. Thick skin, a box of tissues or anesthesia is recommended while reading this one!

  • Seven patient education fallacies (page 7)
  • Three reasons that patients don't refer (page 37)
  • The case against open adjusting rooms (page 49)
  • What free care does to chiropractors (page 67)
  • Why patient education doesn't work (page 93)
  • Nine things every patient should know (page 125)
  • Why technique doesn't matter (page 147)
  • Five reasons not to take assignment (page 211)

Striking a Nerve
Continuing Observations of a Chiropractic Advocate
Foreword by Linnea Person, DC
Introduction by Scott Walker, DC
Originally published 1997
240 Pages



While vacationing in the wilds of Mexico one day, I happened to look up and notice an eagle soaring high above me. The timing of my gaze was fortunate. In a very few seconds the eagle had descended and was doing violent battle with a rattlesnake, which it soon killed and clutched in its claws as it ascended to the vastness of the blue sky.

Seeing this primal nature scene was thrilling and also mystifying. How had this eagle, so far above the rough terrain, been able to discern a snake whose coloring supposedly made it so well camouflaged? One would require having an eagle’s eye to actually know.

Mr. Bill Esteb has the eagle’s eye. Able to discern the various malicious misplaced serpents crawling in the chiropractor’s brain convolutions, he swoops in with unerring accuracy.

The reader of Striking A Nerve will often feel like a wriggling worm on a fishing hook. But have no fear, the author is merely palpating (well… perhaps unintentionally goading!) your sore spots, before giving you directions to the healing adjustment.

This book should NOT be read near the noise and glare of daily activities. Rather, it should be absorbed in the quiet of your parked car on some peaceful country road, or at 3 AM in the secluded safety of your living room. Properly read, it will end up with many margin scribbles, dog eared pages and maybe a tear drop stain here or there. Although sometimes humorous, it is not a book for the skittish, for the superficial, for the proud.

If you have been challenged in practice, stop looking for the easy way out. Stop treading an unworkable rut. And stop reading everything except this book. Read, reread and reread it again. Feel the promising liberating thrill generated by every passage which makes you feel fearfully uncomfortable. Mark it, muse on it, resolve it. And then with a lion’s courage, take action on it. Truly, thus used, this book will deliver you from uncertainty, insecurity and even practice failure.

D. D. Palmer was not a member of the medical community and thus was free to “soar above,” and with the aid of genius, see the healing principles which had escaped medicine’s vision.

Bill Esteb is not a chiropractor, but a chiropractic patient, and thus has been free to “soar above,” and with the aid of genius, see the nexus of the principles of practice and the perceptions of patients to which chiropractors often find themselves blind.

Scott Walker, D.C.
Founder, Neuro Emotional Technique Seminars
Encinitas, California