Road to Recovery Implementation

Implementing the Road to Recovery and Recovery Insert

Idea #1


“We use this to show our newest patients what they can expect in the days, weeks and months ahead.

“Most consult our practice because they’re suffering from an obvious symptom and want relief. So, that’s where we start.

“There are generally three recovery tracks. Some, see fast improvement, quickly reaching the yellow zone where they’re feeling better.

“For others, especially those who have suffered recent trauma, find their symptoms might seem to worsen, before getting better.

“Thankfully, by following our recommendations, most see steady improvement as each visit builds on the ones before until they too are feeling better, reaching what we call Decision Time.

“We call it Decision Time because you’ll have a decision to make.

“Will you build on the investment you’ve already made and continue your care to strengthen supporting muscles and soft tissues for more lasting spinal changes?

“Or will you coast? The only way to coast is to go downhill, predisposing you to a relapse.

“When that happens, we’ll welcome you back and begin again. Like before, when you’re feeling better, you’ll have a decision to make. Will you continue the retraining of your spine and nervous system? Or will you coast?

“Some, prefer to start care. Stop care. Start care. Stop care. It’s your call. We’re here to support you and help you achieve your health goals—whether relief or wellness.

“You don’t need to decide now, but when you’ve had enough, let us know. That way, we can celebrate your success, close your case file properly, and archive your records should you ever need us again.

“Keep in mind, any insurance you may have will only minimally cover the lower, red areas.

“Whichever path you choose, our job is to provide the finest chiropractic care possible, and your job is to decide how much of it you want.”


Idea #2

Point out that third parties are mostly interested in the red area. "They’ll often pay for relapses but not for the care necessary to fully heal muscles and soft tissues! That’s why most ‘health’ insurance should really be called ‘sickness’ insurance."

Idea #3

If patients choose the "low road" of repeated relapses, remind them that at their first or second relapse they can "get off the roller coaster" and at "Decision Time" continue up into the green.

Idea #4

Notice that the visit "dots" are closer together at the beginning of care and open up as the patient improves. This is designed to indicate visit frequency, not the number of visits.

Idea #5

Another way to end your explanation is, "Our job is to provide the very best chiropractic are possible, and your job is to decide how much of it you want.

Return to the Road to Recovery Chart

Return to the take-home version we call the Recovery Insert