Patient as a Coach

When chiropractors coach chiropractors, there’s the risk of perpetuating outdated strategies.

salesmanship.jpgAn all-to common result?

Manipulative scripting. Heavy-handed patient management tactics. Salesmanship. And all manner of procedures that reveal a mistrust of patients, objectifying them in the process.

Justified as being in the patient’s best interests, short-term compliance is exchanged for fewer referrals and reactivations.

It's a poor trade.

And if the expensive advice feels antithetical to your values, you’re told to hold your nose and do it anyway—if you want success.


Granted, as a patient I can’t tell you how to spot heterotropic ossification. Or share my experiences with EMR software. But I can give you insights into how today's patients think and behave. I can share patient-honoring communication strategies. And urge you to embrace eternal success principles.

Thankfully, what holds back most chiropractors has little to do with the clinical aspects of chiropractic!

In the last 40 years I’ve had 10 different chiropractors for my weekly adjustments, paying cash for the privilege. Plus, I’ve conducted over 50 in-office consultations and patient focus groups and over 300 private consulting calls. My unique patient’s-point-of-view has captivated the attention of tens of thousands of chiropractors around the world, accumulating over 2 million miles on United Airlines in the process.

As a patient, I’m uniquely positioned to offer sensible advice and pragmatic, patient-centered coaching.

pensive.jpgGranted, these days anyone can call themselves a coach.

I see it as a way to give back to the profession, pay it forward and maybe leave a legacy in the process.

That’s why HeadSpace Coaching is so affordable. The modest monthly fee isn’t going to change my financial future—and shouldn’t yours.

Another motive is that I have a heart for chiropractors for whom practice is a struggle.

I’ve been blessed with an insatiable curiosity. My willingness to ask “dumb” questions has produced rare insights and fresh ways of seeing things.

Perhaps it will do the same for you.

Start your HeadSpace Coaching journey today.