Chiropractic Patientology


If you want to grow your practice from the inside out, and you depend upon patient referrals, then start thinking like a patient! Mr. Esteb further expands some of his innovative ideas so they can be immediately implemented to improve new patient rapport and inspire more patients to embrace a "chiropractic lifestyle." Includes 46 chapters.

  • Five steps to reduce staff turnover (page 11)
  • How to compete against managed care (page 65)
  • 12 Stupid ways to mess up practice (page 77)
  • Non-fee issues that turn patients away (page 101)
  • Why the patient is the master (page 119)
  • Using "whips" and "carrots" (page 149)
  • The folly of more "research" (page 183)
  • Creating your dream practice (page 205)

Chiropractic Patientology
Further Observations of a Chiropractic Advocate
Foreword by Malik Slosberg, DC
Introduction by Fred H. Barge, DC
Originally published 1996
240 Pages


D. D. Palmer said, “Three are only two classes in the world, Doctors and Patients.” Is it not wise to understand just how patients think, how they view us, how they interpret our explanations?

William Esteb speaks as a knowledgeable chiropractic advocate. He began, of course as a patient, seeing the need for chiropractors to increase their skills in communication with patients. He began his successful program of educating chiropractors on just how to clearly bring forth the principles of our separate and distinct health care paradigm.

You see, this is chiropractic’s age of responsibility. Our juvenile and adolescent years are behind us. Directly proportionate to our ability to communicate our wellness model, will be the degree of prosperity and acceptance we will achieve in the twenty-first century. The public yearns for our model of health care. We have the design they see—but we most articulate our chiropractic principles with clarity. And this has been particularly difficult for us.

This is where Bill Esteb comes in. He explains the perceived risks people see in coming under chiropractic care. Perceived value must overshadow perceived risks if the person is to become a chiropractic patient. He lucidly explains the many aspects of the patients understanding and needs. Chapter after chapter he attacks areas of concern. He teaches us to cast off bad habits and don a new coat of consciousness, not only in respect to doctor patient relationships, but our own perception of the worthiness and value of chiropractic.

You will find no gimmicks herein. He seeks to educate us in communicative skills, how to develop an informed and participatory staff, and his words are delivered with authority, honesty, and integrity.

I need say no more. I find Bill Esteb’s writings thought provoking and above all useful and worthwhile. He shares my dream of bringing this profession to the pinnacle of achievement it deserves. He speaks on the role we play in health—the doctor, the patient, and the doctor’s staff.

I will close in the words of B. J. Palmer, who would say as you begin this book, “enter to learn how.”

“Enuf” said.

Fred H. Barge, D.C., Ph.C.
La Crosse, Wisconsin