Tactics that attract patients seeking optimal health differ from those focused on pain relief. 

Granted, most patients these days start care wanting relief. So, a common strategy includes attempts to “convert” them to wellness care once their symptoms subside.

It’s a worthy aim. And practices that succeed admit that it can take years. Plus, an especially soft touch when patients discontinue, so they’ll feel comfortable returning when their symptoms do.

If your vision is a resilient, sustainable, low-stress practice of cash-paying wellness families, a different strategy—and different tactics—are required.

And it begins with your website. It’s the first emotional touchpoint with prospective new patients.

The most common mistake? Making the homepage about you, your services, techniques, and the conditions you help. Instead, make it about the patient and your understanding of their apprehensions and frustrations.

The goal? Prospective new patients who get the sense: “This practice gets me!”

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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