Hang around enough patients who place little value on their health and you become susceptible to thinking that what you do has little value. 

Value—as in something considered of high worth; desirable. 

And while you may not be able to change a patient’s value, nevertheless you’ll want to persevere, remaining steadfast in the belief that what you do is valuable.

The thousands of dollars spent on your education.

The thousands of hours you invested in study.

The painful mistakes and oversights of learning.

The risks of running a small business.

And let’s not forget those to whom you’ve given hope who were told “it’s all in your head,” “nothing else that can be done,” and “you’ll need to learn to live with it.”

And don’t overlook the trajectory of the children’s lives you’ve changed.

Chiropractic may seem simple, repetitive, even self-evident. But never, ever minimize your value and impact.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill