Many this week will be setting goals for the New Year. If that’s you, consider this. 

Besides aiming for some numerical goal, whether weekly visits, new patients, collections, or something else, keep in mind that such numbers are merely symptoms. A convenient, yet unhelpful way of keeping score.

Will setting goals that are 10% more ambitious give you more discipline?

Will they give you greater focus, generosity, empathy, and compassion?

Will they enhance your patient communications?

Unlikely.

Worse, should you happen to achieve your goals, you’ll likely feel compelled to repeat the process.

Until you can’t.

Then what?

Goal setting can be a convenient substitute for having a high and noble purpose.

When taking our last breath, we won’t be thinking about our biggest day or most profitable month. But rather the relationships we’ve made, the lives we’ve touched, and the legacy we’re leaving behind.

Perhaps make those your goal?

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill