Monday Morning Motivation | The Dopamine Hit

Posted by Bill Esteb on Jan 10th 2020

It must be an incredible feeling when you rescue a patient from the pain and hopelessness that they had when they began care. Maybe even addictive.

"You are amazing!"
"You saved my life."
"How can I ever repay you?" "I wouldn't be alive if it weren't for you."
"I'm going to name my firstborn after you."
"I just can't believe it!"
"I wish someone had told me about chiropractic before."

Thankfully, the majority of patients are quite appreciative. Their willingness to express it is a small down payment for putting up with the bias, prejudice and misunderstandings because you chose the hard, narrow, difficult path called chiropractic.

The dopamine hit can be quite exhilarating. And like any other addiction, it might become something you seek out. Even live for. It's so easy to be seduced, seeing yourself as the source rather than a facilitator; the vessel rather than a conduit.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.