We’re wired for stories. It’s how we make meaning of the world.

From bedtime stories as children to the narratives we repeat as adults, we use stories to understand.

Whether you’re conscious of them or not, you carry stories about key aspects of your practice—running on time, working hard, pleasing patients, how long a visit should be, and hundreds of others.

These stories become the operating system used to navigate daily life.

Once they’re established, changing them isn’t easy. Even those who seek coaching often don’t want different stories—they simply want their old ones to work better.

Our stories feel true. But many were invented to help us cope with uncertainty, stress, effort, or past experiences.

Want to change the trajectory of your practice?

Explore some new stories. They almost always come from outside your usual circles—through reading, conversations, reflection, or exposure to perspectives unlike your own.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill