Just as kryptonite weakened Superman, here are some common forms of chiropractic kryptonite: 

Mindset – Quiet assumptions, resignation, mistrusting patients, seeing them as a constant flight risk.

Seeking approval – Being friends rather than friendly. Trading respect for being liked is rarely a fair exchange.

Feeling “less than” – Self-doubt, often fueled by comparison.

Lack of certainty – Inconsistent adjusting skills, drifting toward symptom-focused care.

Fear – Fear of success, fear of failure, fear of abandonment, and all the others.

Limited business acumen – Either learn to appreciate the business of chiropractic, or work with someone who does.

Off-putting habits – Making everything about you. Needing to be right. Talking too much.

Feeling stuck – Paralysis by analysis or searching for shortcuts.

Desperation – Discounting, deal-making, or working unsustainable hours.

Caring too much – Emotional investments that erode objectivity.

Poor boundaries – Unclear where your obligation ends and the patient’s begins.

Thankfully, each can be overcome. Because countless others already have.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill