You attract the tribe you love serving by planting your flag.
Your flag isn’t a piece of fabric on a metal pole. Instead, your flag is what you stand for, what you believe in and what differentiates you and your practice from all others.
The conventional wisdom is to keep this on the down low. After all, if patients were to know what you really believe, they might be offended. Because they’re a flight risk. At least that’s the conventional thinking.
Which is incorrect.
Biting your tongue and hiding your heart is exhausting. It leads to resentment as you attempt to deliver extraordinary care to those who seemingly don’t respect you, your vision and your values--even though they don’t know what they are!
The most successful chiropractors (or anyone else) are irrationally passionate about something. Hiding it and toeing the line of political correctness is a recipe for mediocrity.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.