A Moment of Clarity from October 5, 2009:

Are some adjustments better than others?

In far too many practices, the first patient or two of the day receive inferior care.

Like an undisciplined basketball player who resents having to do the drills, the wind sprints, and the free-throw practice, many chiropractors just want to adjust.

They arrive at the practice mere minutes before their first patient. They’re not warmed up. They haven’t visualized the day. And they’re not in state of healing consciousness.

This can be costly. Besides reducing the adjustment to a soulless mechanical thrust, the accompanying lack of presence obscures opportunities for more profound listening and the insights that are the trademark of legendary healers.

This week get to the practice earlier. Prepare for every patient. Rehearse your conversations. Show up alert, open, and ready to serve.

Then you’ll know what they need besides an adjustment, whether it’s information, encouragement, hope, or merely a willing ear.

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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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