Monday Morning Motivation | Fires and Floods

Posted by Bill Esteb on Feb 8th 2020

Do you have a procedural manual?

On those occasions when I ask chiropractors if their procedure manual is up to date I often get an uncomfortable pause.

I remind you of this important practice asset because without one it's likely your practice procedures are inconsistent and degenerate into the path of least resistance. In other words, should you have a staff change, audit, flood, fire or other dose of reality, you'll be scrambling. Precisely when you need to attend to more important issues.

As small business coach Michael Gerber so wisely observes, "Let systems run the business and people run the systems. People come and go but the systems remain constant."

Make no mistake, your practice is a business.

This often produces an allergic reaction among those of us who are cause based and seek to change the world. Update your procedure manual. Drill your well before you need water.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week. Subscribe here.