Monday Morning Motivation | Creating a Common Meaning

Posted by Bill Esteb on Dec 7th 2019

When was the last time you made an irrational choice? A decision out of character and totally incongruent with your values and beliefs?

Probably about never.

Even when we make decisions that don't produce the outcome we hope for, we make them based on what makes the most sense to us. In other words, we make choices in an attempt to remain congruent with the way we see the world.

Same with patients.

When patients seem to behave irrationally, remember they're simply trying to remain consistent with their beliefs and worldview.

Surprised by the decisions you see patients make is the result of the incorrect belief that you and the patient share a common interpretation of the world. But you don't. Those differing interpretations are why your future will be different from their future.

Effective patient communication helps create a new meaning for their symptoms, your adjustments and their future.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.