A gardener noticed a small crack in the dam that protected the village. Assuming the villagers wouldn’t want to pay for the repairs, he assured the townspeople it was “just a little problem.” 

Trusting the gardener, they planted their crops, even expanding their fields.

The crack slowly worsened but the gardener said nothing, worried the villagers would blame him for pointing out the need for repairs.

One night the dam gave way, flooding the village, destroying their crops, and killing many.

The survivors confronted the gardener. “Why didn’t you warn us?” they demanded.

He lowered his head. “I thought you wouldn’t want to make the necessary repairs and I wanted you to like me,” he confessed.

“Your silence cost us everything!” they exclaimed.

If you minimize your findings or recommend a less than an optimal care plan, you rob patients of the opportunity to prepare, act, and protect their health.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill