Do you find that it is still important to show new patient videos on day 1 and day 2? If so, which ones do you recommend?
Yes, video still has a place. Video is still effective at consistently communicating basic information that would be typically delivered pretty much the same to every patient. In other words, the purpose of video is to:
- Provide a consistent orientation for the new patient on-boarding process
- Set appropriate expectations—chiropractic is different from medicine
- Supply a context and meaning for your exam and care recommendations
- Prove that you’re organized, patient centered and transparent
- Save time and reduce repetitious explanations
Due to the influence of YouTube and video on demand, chiropractic patient education videos must keep up with the culture. That means:
- You get one video—a series of videos suggests and sales or manipulation
- It’s got to be short—anything longer than 4-5 minutes is an imposition
- It’s got to be relevant—every word and concept needs to count
This was the thinking behind our two newest videos.
Let’s Get Started is designed for the first visit. It was designed to be a one-and-done video shown on the first visit.
What We Found is a pre-report video, typically shown on the second visit. Practices deeply entrenched in a two-visit video protocol will show both videos, but that’s probably unnecessary.
You might want to attempt to assume the headspace of a new patient and watch both videos and see if they would be helpful.
Thanks for the question!