Why Didn’t You Become a Chiropractor?

People often ask me this question, and let me tell you, it’s quite the story!

Back in the summer of 1992, things were looking up for Back Talk Systems. Our revamped videos were gaining traction, and our brochures and new “magazette” report of findings patient folders were really starting to make waves. The idea of becoming a chiropractor started to creep into my mind.

Sure, I’d have to start from scratch—most of my handful of college credits from two decades earlier wouldn’t transfer—but which chiropractic college should I choose?

To get some insight, I set up a meeting with Dr. Joe Flesia. I was ushered into his conference room and he soon entered with a radiant smile, full of energy.

“So, what brings you here, Bill?” he asked, clearly eager to know.

“I’m thinking about becoming a chiropractor and would love your recommendations on colleges,” I said, my excitement palpable.

But then, his face fell. I was taken aback. I expected enthusiasm, not this sudden shift in mood.

“Don’t become a chiropractor, Bill,” he advised, a hint of concern in his voice.

“Why not?” I countered, puzzled.

“If you become a chiropractor, you’ll have a practice,” he explained, his tone serious.

“Of course! I want to do more than just write and speak about chiropractic—I want to be hands-on!” I said, optimism bubbling over.

“Right, but if you become a chiropractor, you’ll start believing one technique is superior to all the others,” he replied, his exasperation evident.

“Yes! I want to ‘enter to learn how,’” I said quoting the famous epigram that graced the entrance of his alma mater, feeling determined.

Dr. Flesia shook his head slowly, taking a deep breath as if preparing for a revelation.

“If you become a chiropractor, you’ll have a practice—probably a successful one. But if you keep one foot in chiropractic and the other in the real world, you can have a h-u-g-e practice,” he said, dramatically spreading both arms to illustrate his point.

It hit me like a lightning bolt—I might be able to make a bigger impact by being in, but not of. I could help thousands of chiropractors rediscover their “beginner’s mind,” seeing their practice through the eyes of patients.

He was right. It has been an incredible journey—writing, speaking, and advocating for chiropractic as both a patient and supportive ally.

So, thanks for the nudge, Joe. It’s been a wild ride!