10 Point Test
Do Your Chiropractic Brochures Measure Up?
Chiropractic brochures are essential for patient education and supporting patient referrals. How well do your current brochures measure up to Patient Media brochures?
Take this 10-point test:
1. Design. In a split second patients size you up by the look and feel of your brochures. Are they enticing? Do they represent you and chiropractic in a positive light? Do they draw patients to take them from your brochure rack? If you don't use many brochures, this could be the reason.
2. Graphics. Most chiropractic brochures have too many words. It's pictures that resonate with today's visual culture. Patient Media brochures feature concise, get-to-the-point text. The key points are often communicated in the subheads and short photo captions.
3. Print quality. This is where other patient education companies cut corners to increase profits. Cheaper paper. Smaller printing presses. Does the paper feel good to the touch? Are the colors bright and vibrant? Are the images sharp and perfectly registered?
4. Readability. Your brochures are for patients, not other chiropractors. Patient Media brochures are written at the 8th grade reading level, like the most popular consumer magazines. Writing that is crisp and clear. Learn more about readability.
5. Typography. Research shows that a serif typeface is easier to read than the more modern sans serif font. San serif type should be reserved for short headlines and subheads.
6. Length. It's tempting to write too much. Patient Media brochures are around 500 words and take most people only about a minute to read. Even better, most patients can get the key points by merely scanning the pictures and reading the photo captions.
7. Font size. Most chiropractic brochures are printed using type that is an eye-straining 10-point. We use a larger 11-point font so it's easier for today's aging baby boomers to read.
8. Folding. Like a book, stitched brochures flow easily with each page turn. But other chiropractic brochures create ambiguity. Their fold configuration can be confusing. After reading panel 1, should you read panel 2 or panel 5? Patient Media brochures avoid this with our unique double fold.
9. Philosophy. Other chiropractic brochures, especially those marketed by chiropractors, inject their point of view in subtle ways. Patient Media brochures take a neutral approach. Created by patients—for patients.
10. Citations. Are your current brochures based on a single study? Do they reflect the most contemporary thinking of researchers? With every claim referenced with current citations, Patient Media brochures advance longstanding chiropractic principles with up to date references.
Do your current brochures pass? If not, it's time to upgrade to the chiropractic brochures created by Patient Media.